On the other hand: Product placement - does it spell the end of TV advertising as we know it?

In this article, WARC Online’s regular columnist Tummler discusses product placement. While product placement is not a new phenomenon, it is increasingly being promoted by marketers facing a variety of obstacles, from increasing ad clutter to marketers slashing their conventional media budgets.

On the other hand ...

Product placement: does it spell the end of TV advertising as we know it?

Tummler

Affirmative! If the current trend continues across the western world, TV advertising is on a fast track to moribundity – but don’t pin the blame on product placement per se.

Marketers are under pressure to revive consumer’s evaporated engagement with their wares. But the pilgrims way to Joe Public’s purse is increasingly blocked by the banditti of ad clutter, channel proliferation and DVR ad-skipping.

While at yet another roadblock they are confronted by the multi-headed Hydra of the...

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