On the Other Hand: The Ephemera of Fame - would ordinary folk recognise the giants of adland?

The short-lived and transitory nature of fame forms the basis of this light-hearted article from Tummler, Warc's fortnightly columnist.

On the Other HandThe Ephemera of Fame - would ordinary folk recognise the giants of adland?


The dividing line between fame and obscurity is thinner than a human hair.

Example: One in ten Britons think Apple founder Steve Jobs is a trade union leader - a nugget of knowledge brought to you courtesy of Lewis Public Relations, who recently commissioned a survey to gauge the Island Race's level of technology knowledge.

It proved as level as the Mariana Trench. Twenty-five percent of Brits failed to identify Sir Tim Berners-Lee as the founder of the internet, 9% believing...

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