On the other hand:Consumer Engagement. Or a Rose is a Rose is a Rose (isn't it?)
Tummler
Ever-ready to heist an apt quote, Tummler tips his brown derby to WARC Online colleague James Aitchison - an admirable fellow wordsmith whose sole flaw is that he shares Tummler's addiction to mixed metaphors.
Reporting on WARC's Advertising and Consumers conference last July, James noted: "It seems like the advertising sands have shifted again. Once upon a time, attention was the holy grail. Then it was engagement. And for some it still is. But for others - particularly many of the [conference]...