On the Other Hand: A Christmas Carol - 'Ye Media Seers, Come Rake the Entrails, Fa la la, la la la, la la la!'

Warc’s fortnightly columnist, Tummler, takes a polemical look at advertising expenditure forecasts, discussing recent pre-Christmas releases by Interpublic Group’s Magna, WPP’s GroupM, Zenith Optimedia and Warc’s Consensus Forecast report.

On the Other Hand

A Christmas Carol - 'Ye Media Seers, Come Rake the Entrails, Fa la la, la la la, la la la!'


And a Happy Yuletide to you too, reader!

Awash with seasonal goodwill and euphoria inspired by a judicious mix of Tennessee sippin' whiskey and this month's 37th annual UBS Media & Communications Conference - hosted in Manhattan by those good ol' boys from downtown Zurich and attended by the great, the good and the gullible of our sacred profession  - Tummler is moved to bring you this updated version of a much-loved Christmas carol...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands