Programmatic media buying and advertising uses a computer program to buy and sell advertising space, in real-time. Decisions are made based on algorithms and software is used to automate the buying, placement, and optimization of media inventory via a...
Offline media and programmatic advertising
This article explains the pros and cons of programmatic TV (PTV), and how it differs from other programmatic media including addressable TV, streaming, video-on-demand and digital out-of-home.
