Offline media and programmatic advertising

This article explains the pros and cons of programmatic TV (PTV), and how it differs from other programmatic media including addressable TV, streaming, video-on-demand and digital out-of-home.

Programmatic media buying and advertising uses a computer program to buy and sell advertising space, in real-time. Decisions are made based on algorithms and software is used to automate the buying, placement, and optimization of media inventory via a...

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