Offensive and defensive marketing strategies in a shift to greater privacy scrutiny in Australia

Billy Loizou

Australian marketers are facing game-changing challenges in the new privacy-first era and Amperity’s Billy Loizou looks at how brands can adapt their tracking solutions to comply with new and evolving data and privacy regulations.

This article is part of a Spotlight series on data and privacy in Australia. Read more

Australia's ethical, political and technological data revolution is driving a greater push to privacy, forever changing data-driven marketing and advertising. Now it’s up to marketers and advertisers to leverage new and innovative technologies to stay competitive as the rickety foundation built upon third party cookies and an attitude of “collect data at all costs” crumble beneath their feet.

The fragmented view marketers are currently using is muddling their efforts to gain a clear understanding of who their customers actually are....

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