Not just entertainment: Gaming is culture

BBH Asia Pacific’s Alasdair Gray explains why advertisers should connect with gamers to find out what gaming means to them and what their culture represents.

This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more

For many brand leaders and advertisers, connecting with gamers might feel foreign but increasingly necessary. The topic seems to be everywhere. Rarely a day goes by without an impressive new statistic or brand partnership in industry news.

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