Nissan’s philosophy on agency-client partnerships

Global automotive giant Nissan is moving toward a more collaborative partnership with its agency partners, as the pace of modern marketing forced a more integrated approach.

According to Roel de Vries, Global Head of Marketing and Brand Strategy at automotive manufacturer Nissan, the relationship between brands and their agency partners must change as the world around them does.

Now more than 85 years old, Nissan has more

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