Nike’s four-step strategy to look beyond COVID-19 – and return to growth

Nike, the sporting-goods manufacturer, has developed a clear playbook that is shaping its response to COVID-19 around the world.

Why it matters

As brands tackle the COVID-19 pandemic, they can potentially apply learnings from markets that were hit early by the virus to countries where the infection rates are behind the norm. Having a clear strategic playbook can protect staff as well as mapping out a strategy for returning to growth.


  • Finding ways to inform, entertain or inspire consumers while they are stuck at home represents a valuable engagement opportunity.
  • During the “recovery” and “normalization” phases in individual markets, messaging should not immediately return to the hard sell, as consumers are likely to have residual stress.
  • Preparations for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands