New (virtual) worlds, new opportunities: Metaverse trends for 2023

Simon Levitt

The metaverse has been a hot topic in 2022, as brands consider the opportunities of virtual worlds to connect with consumers. What trends can brands expect to see in 2023?

The metaverse utopia.

A photoreal, online, virtual world that is rich enough to replace our humdrum daily lives. This is the vision painted in science fiction across books and films – see Ready Player One (start with the book) and others for details.

We’re not close to that and, with the dystopian real world of Ready Player Onein mind, I am glad. However, it is undeniable that our digital world and our digital selves are increasingly intertwined with our day-to-day lives. We are now spending on average 6.9 hours online a day, compared with 3.2 hours...

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