New (virtual) worlds, new opportunities: Metaverse trends for 2023

The metaverse has been a hot topic in 2022, as brands consider the opportunities of virtual worlds to connect with consumers. What trends can brands expect to see in 2023?

The metaverse utopia.

A photoreal, online, virtual world that is rich enough to replace our humdrum daily lives. This is the vision painted in science fiction across books and films – see Ready Player One (start with the book) and others for details.


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