Neuroscience sheds light on the power of contextual advertising

An overview of neuroscience research into the impact of context on advertising effectiveness.

Media has always been an industry with its finger on the pulse, but that pulse has quickened dramatically in the last decade thanks to major developments in technology and consumer behaviour.

In that time online editorial has also almost completely supplanted print media, particularly amongst millennials. Out-of-home has given birth to digital out-of-home (DOOH). Audio consumption – enabled by developments in voice tech and podcasts – is on the rise. Brits are watching less traditional TV by the year, as streaming and on-demand services rise in popularity. And our technological devices even impacted the way we consume content,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands