Netflix returns to growth in Q3 22 as ad effort gains pace

Sam Peña-Taylor

Netflix, the US-based global streaming service, reports a return to user growth in its Q3 results as it delves into the details and rationale behind its forthcoming ad product.

Netflix, the global streaming giant, was able to deliver a positive earnings announcement to investors with the news that it had added over two million new subscribers to its service and grown revenues, exceeding its own expectations. This flips its negative April results – and all before the company adds an ad-supported tier.

What’s going on

Netflix’s third quarter results show that the streaming platform has returned to growth ahead of the November launch of its ad-supported tier, and some progress on efforts to monetise account sharing.

“Well, thank God, we're done with shrinking...

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