Nestlé and Good-Loop: Two years of radical media

Good-Loop is a different kind of advertising platform, built around the idea of converting media money into funding for charitable causes – good for the causes, but even more effective for brands.

At ad:tech London 2017, a one-year-old British startup called Good-Loop, pitched its ethical ad tech platform to a panel of media experts in front of a live audience. Among them was Florence Audoyer, global strategic marketing and communication lead at...

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