Navigating COVID-19: Survival, adaptation and recovery

The COVID-19 recession is not just an economic recession – it’s also a humanitarian, social and political crisis – which means that the normal rules of marketing and business may not apply.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.

The COVID-19 Crisis is different from previous recessions in another, more important sense. This is not just an economic recession – it’s also a humanitarian, social and political crisis. In fact, it’s currently more like a war than a recession, and

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