Navigating change in consumer privacy: How Australian marketers can respond

Chris Brinkworth

Civic Data’s Chris Brinkworth looks at the impact of the proposed Australian data and privacy reforms on marketers, and how to plan around the changes to develop effective first party data strategies.

This article is part of a Spotlight series on data and privacy in Australia. Read more

As Australian businesses adapt to global privacy and regulatory changes, it is crucial for Australian marketers to understand how these privacy reforms impact their data collection and management practices. The proposed Australian privacy reforms have far-reaching consequences not just for businesses within Australia but also for those operating beyond its borders.

The proposed privacy reforms in Australia are broad-reaching but also unique for data-driven industries like finance, insurance and telecommunications. But unsurprisingly, the reforms have similar goals as other...

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