Multichannel marketing: When 1+1=3

Looks into the multichannel approach to marketing and how it is not only the most effective approach but also increases ROI.

Need to know

  • Findings in the article are based on nearly 20 years of analysis across over 700 brands in more than 45 countries.
  • While digital display, paid search and online video can be vital components in a campaign, our research shows that their value...