Mobile data & retail strategy: Insights from Singapore's shopping malls

This article investigates the shopping behaviour of visitors to five of Singapore’s most popular shopping malls and provides segmented insights into Singaporean’s retail habits.

Mobile data & retail strategy: Insights from Singapore's shopping malls

Smriti Kataria Near.co

Executive Summary

Singapore may be a small country, but its inhabitants enjoy one of the most digitally advanced infrastructures in the world. With a frequ

The data did not find that Singaporeans had a particular fixed day set aside for shopping. However, the chart below indicates preferred days per location found through analyzing the data.

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