Minor League Baseball’s whole new marketing ballgame

Minor League Baseball (MiLB), the sports league, has established an ambitious growth agenda as it seeks to build fan numbers and engagement for 160 professional teams.

It's time for the hot-stove league: The annual off-season season when all of baseball takes time away from the field to refine the American Pastime.

And the long-term goals for Minor League Baseball (MiLB) are ambitious, with a target of attracting 50...

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