Minor League Baseball’s whole new marketing ballgame

Stephen Whiteside

Minor League Baseball (MiLB), the sports league, has established an ambitious growth agenda as it seeks to build fan numbers and engagement for 160 professional teams.

It's time for the hot-stove league: The annual off-season season when all of baseball takes time away from the field to refine the American Pastime.

And the long-term goals for Minor League Baseball (MiLB) are ambitious, with a target of attracting 50 million live spectators by 2026, compared with an audience of 42 million last season.

David Wright, who has served as MiLB's Chief Marketing & Commercial Officer since January 2016, is charged with helping the league and its 160 professional clubs – a roster running from the Aberdeen IronBirds and Lansing Lug Nuts to the Nashville Sound and Wisconsin...

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