MENA Strategy Works: lessons from Nissan and Coke

Lessons from winners in the 2018 WARC Prize for MENA Strategy, including Nissan and Coca-Cola.

Huge changes are taking place in Saudi Arabia, with women now allowed to attend sporting events, more female than male students in the Kingdom and greater wealth in the hands of Saudi women. But perhaps the most newsworthy change – particularly in terms...

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