MENA Strategy Report: Lessons from the 2019 WARC Prize for MENA Strategy

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.
  • Winners used strategies inspired by real events to put people’s stories at the front and centre of brand communications.
  • Millennials are becoming parents and brands must consider how this generation differs from their parents and grandparents.
  • Content strategies are becoming more varied across the region with brands creating content that becomes the story itself.
  • There are many challenges facing the retail sector but brands such as Al Tayer Motors are using innovative strategies to drive footfall....

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