Media owner spotlight: Snap’s exploration of Gen Z consumer behaviour and attitudes

Amy Moussavi, Snap’s soon-to-depart Head of Consumer Insights, and Jason Mander, Chief Research Officer at GlobalWebIndex take a closer look at the Gen Z cohort in an effort to better understand their motivations, attitudes and purchasing power.

The time of Gen Z has arrived. As millennials move into parenthood and property purchases, many advertisers are looking towards the next generation of consumers to drive sales over the coming decade.

In light of this growing attention from brands, Snap...

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