Media owner spotlight: Snap’s exploration of Gen Z consumer behaviour and attitudes

Amy Moussavi, Snap’s soon-to-depart Head of Consumer Insights, and Jason Mander, Chief Research Officer at GlobalWebIndex take a closer look at the Gen Z cohort in an effort to better understand their motivations, attitudes and purchasing power.

The time of Gen Z has arrived. As millennials move into parenthood and property purchases, many advertisers are looking towards the next generation of consumers to drive sales over the coming decade.

In light of this growing attention from brands, Sna

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands