Media touchpoint exposure in Singapore

This article, based on local surveys by Ipsos, the market research and consultancy firm, covers how much Singaporeans are exposed to different types of media and the implications for branded content placement.

Singapore's media landscape has changed dramatically over the past few years. Singaporeans are exposed to a plethora of ads across different media touchpoints and it is getting more and more challenging for marketers to be noticed. The purpose of this article is to explore the role played by various media touchpoints in terms of their reach and ability to attract attention to the branded content.

We will first look at the performance of these media touchpoints among a mass market sample. Then we will explore if this differs among a more affluent target group.

The Survey Questions

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