As audio becomes an ever-present texture in consumers’ lives, and excitement grows around the potential of sonic brand communications, platforms like Spotify are well-placed to benefit.
The Swedish streaming service has declared its intention to be the “world’s largest audio platform”. It added 15 million users in Q2 2019, reaching a total of 232 million monthly active users, including both ad-supported and fee-paying premium accounts, an increase of 6.9% quarter-on-quarter.
The company has also announced an ambitious acquisition strategy to grow its share of the burgeoning podcast market, with plans to spend between $400m and $500m...