Media owner spotlight: Facebook on why advertisers must understand their own brand safety ‘tolerances’

Jon Steinback, Facebook’s Director of Product Marketing for EMEA and Global Channels, spoke exclusively to WARC to provide more detail about the company’s attempts to create a safer environment for brands.

Of all the crises to have darkened Facebook’s door over the past two years, the concern among marketers that their brands may incur reputational damage resulting from an ad placement on the platform is perhaps the most serious.

While numerous data privacy and election misinformation scandals continue to swirl around the social network, brand safety failings threaten to hit Facebook where it hurts most. The company , meaning a mass boycott from brand advertisers would haven an instantly devastating impact.

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