Media owner profile: Global sets out its plans to combine audio and OOH media

Global’s director of commercial digital, Ollie Deane, explains the company’s integration of its radio, digital audio and newly-acquired OOH media assets.

Nearly 18 months after commencing a spending spree in the out-of-home (OOH) sector that surprised even the most prescient of trendwatchers, UK-based media owner Global has finally revealed a plan to combine its newly-acquired outdoor assets with its radio...