Media owner profile: Global sets out its plans to combine audio and OOH media

Alex Brownsell

Global’s director of commercial digital, Ollie Deane, explains the company’s integration of its radio, digital audio and newly-acquired OOH media assets.

Nearly 18 months after commencing a spending spree in the out-of-home (OOH) sector that surprised even the most prescient of trendwatchers, UK-based media owner Global has finally revealed a plan to combine its newly-acquired outdoor assets with its radio and audio portfolio.

The ambition, put simply, is to help advertisers to “create more moments that matter”.

Global made its name as Europe’s largest commercial radio company, with popular stations including Capital FM, Smooth and Classic FM reaching tens of millions of consumers. In 2014, with listeners increasing swapping the wireless for online and mobile streaming, Global launched the...

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