Media organisation | oOh!media |
Total reach/audience size | 77% of Australian national population weekly (Smart Reach, Quantium data 2018) |
Key audience/demographics | General public, 16+ years across all metro and regional Australia |
Channel distribution | TV, digital, publishing, radio |
Top five advertiser categories | Retail, motor vehicles, entertainment and leisure, finance, communications |
Annual ad revenue | Approximately A$460m |
Key leadership | Brendon Cook, CEO |
What have been your most important product launches over the past 12 months?
Definitely the launch of our DataScience capability and Smart Reach tool, which is a global-first data proposition of its kind. It combines the most robust anonymised data sets available,...