Media close-up: Nine

Part of a Q&A interview series looking at media owners across the globe, this media close-up looks at Nine, the Australian TV network.
Media organisationNine
Total reach/audience size19m Australians each week
Key audience/demographics25-54 year-olds
Channel distributionTV, digital, publishing, radio
Top five advertiser categoriesFMCG, retail, auto, finance/insurance, QSR
Annual ad revenueA$1.5bn
What have been your most important product launches over the past 12 months?

The merger with Fairfax Mediawas completed in December 2018 and has entirely changed the scale of our business, creating one of the largest multi-platform media companies in Australia. It has allowed us to bring together premium assets, spanning TV, VOD, print and digital – and, with the recent completion of the...

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