Mastering the marketing tech stack with AI and customisable algorithms

Customisable algorithms are one solution to many of the challenges of the cookieless future, as they don’t necessarily require any consumer interaction, and so brands and agencies don’t need to wade into the issues around consent and gathering first-party data.

The UK digital advertising market is projected to reach US$35.43bnin 2022. Despite rising inflation, digital ads are continuing to enjoy rapid growth as advertisers lean on online channels to drive brand awareness and sales. Indeed, channels such as Connected...

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