Marketers need to remember that mothers aren’t only mothers but also people in their own right, according to Anvaya Sharma, director for market research firm Ipsos in Singapore.
“She is a mum or a mother to her kids, but not to us as marketers....
Marketing to Asia’s mothers: Tips for brands
Asia’s mothers are a powerful consumer demographic – but marketers need to appeal to the whole person, not just the mum.
