Marketing trends in 2022: Food, beverages and grocery

Food, beverage and grocery is often a microcosm for the wider consumer goods industry – in 2022, brands in this category will need to adapt to new consumer expectations and business models to stay ahead.

It’s a precarious time for the grocery, food and beverages industry. The Covid-19 pandemic has irrevocably changed the ways we, as consumers, access vital supplies. A spotlight on the global climate crisis is shifting consumer preference and purchase’ needs that go beyond the product – to affect everything from positioning to packaging. Emerging trends, infrastructure imperatives and production innovations have accelerated and, in some instances, provided preferential brand alternatives that look like they’re set to stay – resulting in a changed industry landscape, that continues to evolve at speed.