Marketing to women: Glass lions and shattering the glass ceiling

This article outlines four key changes in how India's brands are targeting women, and the evolution of Indian women as a consumer superpower.

Marketing to women: Glass Lions and shattering the glass ceiling

Anil K Nair Additional credit: Vijay Sharma and Aarti Sawant  Law & Kenneth Saatchi & Saatchi

Marketing to Women in India

This article is part a series on marketing to women in India....