Marketing to women: Glass lions and shattering the glass ceiling

Anil Nair, Vijay Sharma and Aarti Sawant

This article outlines four key changes in how India's brands are targeting women, and the evolution of Indian women as a consumer superpower.

Marketing to women: Glass Lions and shattering the glass ceiling

Anil K Nair Additional credit: Vijay Sharma and Aarti Sawant  Law & Kenneth Saatchi & Saatchi

Marketing to Women in India

This article is part a series on marketing to women in India....

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