Marketing promotions in a cost-of-living crisis: Sensitivity is key

In a time when economic pressures are likely to see consumers cutting back discretionary spend, brands will need to be sensitive about promotion while continuing to remain relevant and top of mind.

High inflation racing ahead of wage increases has squeezed incomes for many UK households in 2022. Now, with Russian sanctions compounding soaring energy prices and tax increases soon to roll out in the UK, the cost-of-living crisis is set to further worsen...