Marketing in a cost-of-living crisis: strategies for products

As inflation and the increased costs of living bite consumers at a time when brands are aiming for post-COVID growth, companies will need to rethink their product proposition.

A close-up of a flaming gas hob, black-and-white footage of shuttered businesses, and lots of red

arrows pointing downwards on charts. We’re all too familiar with ongoing news reports of economic doom and gloom: consumers are feeling the pinch and will spend less this year, right when brands and businesses want us to spend more as the COVID-19 pandemic wanes.

So, how on earth do those things co-exist?

Happily, there are things that brands can do to ensure that they can grow by getting people to put their hands in their pockets – even if those pockets aren’t as deep...

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