Marketing across the spectrum of Indonesia’s youth market

Geometry Global’s Voon Tai dives into the distinct sub-groups that make up Indonesia’s youth population and argues for a nuanced and hyper-local approach for genuine consumer connections.

This article is part of a Spotlight series on connecting with Indonesia’s digital youth. Read more

Indonesia’s remarkable growth is driven predominantly by a digital-savvy youth population of 270 million. Smartphone adoption is rising in both urban and rural areas, combined with an expanding middle class have strongly positioned Indonesia as the d

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