Marketer's Toolkit: North American Regional Trends Report 2022

Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the North American market.
  • Sustainability is increasingly part of broader purpose-driven frameworks, but it should not be the centrepiece.
  • Connected TV is building momentum in North America but multiple solutions may be needed for the post-cookie world.
  • Consumers will continue to tweak their behavior going forward, based on COVID outbreaks, but this behavior is predictable so brands should normalize agility.
  • The closing of the loop between performance and branding – often within a single platform – can help marketers better understand purchase journeys....

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