Marketer's Toolkit: APAC Regional Trends Report 2022

Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the APAC market.
  • APAC advertisers are more focused on rethinking communications approaches to cater to post-pandemic sensitivities, with social commerce becoming an increased priority.
  • APAC brand respondents are allocating more to performance marketing (56%) versus brand marketing (44%), with 35% planning to increase performance investment over the next year.
  • Probabilistic matching and data modelling may be the most beneficial path forward as consumer data fragments and agencies need to find a new role.
  • Sustainability needs to be more centre stage, despite it being less of a priority in the region at this time....

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