Mapping a perfect storm: The impact of COVID-19 on Asia’s media landscape

Kunal Sinha

How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.

Why it matters

Consumers have plenty of time to consume content, but there are fewer opportunities to buy – a situation compounded by furloughs, job cuts and collapsing income for businesses small and large. Marketers will need to rethink their usual media...

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