Make Advertising Great Again – with Rory Sutherland

In a talk held by WARC at Cannes Lions 2019, vice chairman of Ogilvy Rory Sutherland explores why it is so hard to make the case for investment in creativity despite evidence suggesting it is effective.

About the speaker

Rory Sutherland is the vice chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency whose job

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