Luxury, culture and the new eco-systems of access

Rebecca Robins

Looks at how a luxury brand can hold a global point of view in the hearts and minds of consumers, across the changing dynamics and desires of ever more fluid generations and markets.

Luxury was the top-performing industry in Interbrand’s 2018 study of the most valuable global brands. As we are weeks away from our 2019 study, it’s a poignant time to look at what’s playing out.

Luxury brands are hardwired with culture, people and identity. What we value and why is ever evolving, and consumers are responding to brands who understand how they value time, experience, space, knowledge and community.

How does a luxury brand hold a global point of view in the hearts and minds of consumers, across the changing dynamics and desires of ever more fluid generations...

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