Luring Asian Shoppers
"Being aware of shoppers' attitudes and mindsets at play allows for more focused and effective shopper targeting. Eye on Asia gives insights into how shoppers relate to brands and what is influencing their behaviour in-store."
Looking for shoppers in these tough economic times? They are in hiding! Not from marketers, but from themselves first and foremost. Guilt, uncertainty and fear make shoppers guard their urges and this leads to purchases being delayed or even avoided. This is why the retail arena is becoming critical now more than ever. Here, shoppers inevitably come face to...