Licensing: The secret weapon in an Indian marketer’s arsenal

Licensing offers Indian brands many opportunities but Dream Theatre’s Jiggy George say it is ignored by leadership teams and their strategy.

Are you an Indian marketer with a strong brand that has brand extension possibilities in categories outside of your core business?  Licensing could be your answer to bridge this challenge.

Why create a new team and distribution when you could license the brand to someone who has these capabilities and intent?

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