Leveraging sports marketing for brands in China: Key steps for consideration

Sports, fitness and wellness marketing is an increasing trend in China.

Sport and exercise is exploding in China with a cataclysmic shift in sporting interest. By 2020, the number of regular exercisers will increase to 435 million and, by 2025, will increase to 500 million, from a base of 360 million in 2015. As a furthe

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