Levelling up in-game advertising during a pandemic

With time spent on mobile gaming exploding in Asia Pacific, thanks to pandemic-induced stay at home measures, AdColony’s Tom Simpson walks brands through how to make the most of this interactive and captive audience.

Why it matters

Long considered as niche media, mobile gaming’s increasing share of daily consumer attention has made it a very attractive space for brands exploring new channels of engagement as the COVID-19 virus continues to dramatically impact lives and behaviours. But leveraging mobile games should not be a straightforward digital media play, as there is more scope for interactivity and creativity.


  • Work with a mobile specialist to add interactive and engaging elements to your creatives to get the most out of the channel. These could include end cards or next generation video gestures like taps and swipes....
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