Levelling up: How brand marketers can do more with and for Thailand’s mobile gamers

POKKT’s Umamon Siriluksanaporn says the rise in mobile gaming, internet and smartphone usage is providing brand marketers with a unique environment to engage with Thailand’s customers over a fully digital spectrum.

This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more

There has never been a better time for the digital economy across Southeast Asia and likewise when putting a spotlight on Thailand. Five years back, the Thai government embarked on a major initiative to boost the digital economy and there is now a hi

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands