Learn from the best: Lessons from the world's most awarded brands

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
  • Successful marketers realised that there was more to marketing than communications and understand how their profession affects business performance.
  • Brands who placed highly had a focus on the long term and were willing to tolerate a level of risk to let them stand out among the competition.
  • The best marketers know that creativity is key, but only when applied in a business context and they execute flawlessly, even if it takes time to make the execution ready.
  • Purpose has become a dirty word, but marketers in the Rankings understand that their purpose is focused on their customers....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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* Top 10 brands