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Justice and brand accountability

Jude Cohen, Jonathan Daly, Kathleen Diamantakis, Charlotte Tansill and Kai D. Wright

Report from Ogilvy that provides guidance for marketers on justice and brand accountability in the wake of the Black Lives Matter movement.
  • Brand activism
  • Environmental & social issues
  • Ethnic & minority groups
  • Multicultural marketing (US)
  • Black consumers (US)
  • United States
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