Johnson & Johnson group president: Marketers must stand up to confront racial injustice

Major corporations like Johnson & Johnson, the healthcare giant, are increasingly taking a stance on critical issues such as racial injustice.

As civil unrest spreads across the US following the death of George Floyd – and issues of racial injustice dominate the social and political agenda – the pressure is rising on companies to make their stance clear.

“What I don't want to do is trivialize what is an incredibly complex situation of racial injustice in America by boiling it down to a problem that can be solved by marketing,” Manoj Raghunandanan, global president of healthcare giant Johnson & Jo